Parkson is a member of The Lion Group, an international conglomerate which was established in the 1930s in Malaysia. Parkson is currently operating a network of 123 department stores across Malaysia, China, Vietnam, Indonesia and Myanmar, spanning 2.1 million sqm of retail space and serving over 100 million customers a year.

29 June, 2005 marked the official launching of the first Parkson department store in Ho Chi Minh City as one of the leading department store brands in Asia. This was the first time Ho Chi Minh City welcomed a department store with an international standard.

Parkson has been managing 4 department stores: 2 in Ho Chi Minh City, 1 in Hai Phong and 1 in Da Nang where shoppers can find more than 300 well-known international fashion brands and many of them had never been distributed in Vietnam prior to Parkson's entry.

These brands include Shu Uemura, The Body Shop, Estée Lauder, Lancôme, Clinique, Shiseido, Lacoste, Levis, Ecco, Geox, Adidas, Nike, Hush Puppies,... Popular Vietnamese brands such as Vera, Nino Maxx, N&M, An Phuoc can also be found at Parkson.

Parkson offers a wide range of entertainment services and food & beverage service that cater to all needs of customers. Parkson is keen on bringing to customers a special shopping experience with various promotional events happening throughout the year.

In addition to special promotions developed for Christmas, New Year and Lunar New Year, Parkson also hosts a number of sales events with specific themes such as: Summer Sales, Beauty Fair, Lady’s Fair, VIP Sales …

Besides, Parkson has always wanted to contribute to community development by organizing charity campaigns, funding for scholarships for underprivileged children and participating in environmental activities on a yearly basis.

With a motto Parkson - Fashion, Beauty and Lifestyle, Parkson has quickly positioned their professionalism in the retail market as a reliable distributor of high quality fashion, beauty and lifestyle products, contributed to bring to Vietnamese customers a trustworthy shopping destination.